So when do you start taking pre-orders
Anyway back on topic to bring attention, find some kind of a prize you can give away (Artwork, custom mouse pad, poster, etc (preferably signed so those of us not lucky enough to get it might be able to buy one in the future))
If you get this first project done fairly quickly, you can use it as an attention grabber to get people to start looking and broaden your audience for the second release. Selling posters or artwork, might be a good way to gain attention also, or you could find a gaming convention somewhere and buy a table.
Finally, a small question about TNM that may provide a small solution to the advertising problem. Obviously it is not legal for you to obtain a profit from TNM itself, but would it be legal to sell posters/artwork, or would that still hit the same restriction? With as popular as TNM is, if you can create an online store and periodically release items, that is a fairly large group of people that you can tap into that will possibly come back occasionally just to check the store. (Additionally this gives another element to the blog posts.
Hmm, I really wish I had a signature...