Off Topic Productions

https://www.deusex.com/news/aypo-cancelled

Shutting Down Augment Your Pre-Order
2015-10-01 12:53:50

At both Square Enix and Eidos-Montréal, we’ve been listening to everything you’ve had to say about the Augment Your Pre-Order program. When it was first conceived, we wanted the program to give you more choice about what you received in terms of pre-order incentives - because we've seen in the past that when we choose those packages ourselves, and split them across regions, it has caused frustration. We quickly noticed that this approach created even more frustration than before, resulting in a resounding amount of negative feedback.

We’ve spent a lot of time reading through all of your comments, working to understand how we can try to make things right for you. After much thought and reflection, we decided to close down the program and make all of the incentive content available to anyone who pre-orders Deus Ex: Mankind Divided or purchases a Day 1 edition of the game. Additionally, the release date will no longer be changed in accordance with pre-order numbers, and everyone will gain access to the game on February 23rd, 2016.

Your feedback and input is of the utmost importance to us-- as it’s your loyalty and passion for our franchises that gives us the opportunity to continue providing you with great gaming experiences.

To our faithful fans who’ve already pre-ordered: we will be taking care of everything necessary to ensure that all of the changes to the program will be automatically applied to your purchase. Meanwhile, we'd like to thank everybody for their feedback - we know this wouldn't have happened with a game that nobody cared about, and we're just focusing now on delivering a game that lives up to your hopes and expectations.

Thanks for your support!


Great news! lol

Good thing.

Translation:

At both Square Enix and Eidos-Montréal, we’ve determined that people didn't sheepishly take to the Augment Your Pre-Order program to the degree we had hoped. When it was first conceived, we thought we'd be rolling in the money - because we've seen in the past that gamers can be massive fucking brainless sheep. We quickly noticed that this approach was a disastrous business move, and that is the only reason we pulled the plug. Rest assured, the design direction of Deus Ex: Mankind Divided® too is heavily influenced by business proceedings, not by what makes a great Deus Ex game.
By redacting this cash-in attempt it saves face and makes us look like good guys.
Rejoice Deus Ex fans, Deus Ex will be back in all it's golden showered, watered pissed-down pseudo-intellectual glory.
Fans will also be overjoyed to learn that although the program has been canned, you can still pre-order Deus Ex: Mankind Divided® to receive exclusive in-game craptent, get the game before the quality of it has been assured, and support the creative and ethical downfall of the industry further.

Implying I was gonna buy the game anyway, haha.