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- Mon Feb 26, 2024 5:55 am
- Forum: HDTP Discussion
- Topic: Are pharmaceutical sales B2B or B2C?
- Replies: 0
- Views: 457
Are pharmaceutical sales B2B or B2C?
Pharmaceutical sales operate in both the B2B (business-to-business) and B2C (business-to-consumer) spheres. In the B2B context, pharmaceutical companies engage in transactions with healthcare providers, hospitals, and pharmacies, supplying medications and healthcare products. Conversely, in the B2C ...